PR

Public Relations are about the reputation of your company. Whoever you and your associates get in contact with, whatever they do inside and outside the company that shall have news value and shall spread whether it is favourable or unfavourable for you.

Global PR of your company: The society – plenty of companies and private persons (not only your target audience) should 1) get to know 2) understand 3) accept 4) acknowledge 5) appreciate your company, its activity and products.

On this level there is no sales at all. Your Good Will shall generate more and more customers and thus revenue to you.

PR is an indispensable part of marketing communication’s. However PR is not identical to advertisement. It is a general problem that a significantly high budget advertisement campaign does not impact revenue as it was expected.

Starting points of the optimized PR in order of importance:

  1. What is your employees’, current subcontractors’, suppliers’ – real opinion – about your company and its distributed products (not in every case identical to what you thought they think)
  2. What is general social image of your company like as for uninterested outsider organisations and private persons
  3. What is image of your company like in your current clients’ and customers’ eyes

A not enough thorough PR might seal the destiny of your company even for a decade. This problem unlike many others cannot be solved in short- and middle term with personnel change.

PR is mostly intangible ideology. This the reason why it has key importance in the profitability of your company.

We offer you full-range, your-company customized PR solutions:

  • How to organize the optimized PR customized to your company
  • How to achieve that your employees, current subcontractors, suppliers and outsider organisations, private persons, customers should spread “good news” about your company in fact.

Do not forget: The marketing consulting company is not the same of an average enterprise and of the highest business result realizing company. Do not entrust your own and your company’s future to whoever.

Starksil Consulting Group – Acta Non Verba