Starksil Consulting Group

The customer relationship optimisation is about the current and new clients’ satisfaction.

This issue has strategic importance. It has indirect relation with the promotion mix of the company (personal selling, sales promotion, public relations, advertising).
The relation is direct, however, with the real features of the products/ services of the company, the attached services and the employees’ dedication, motivation, attitude.

The amount of customers, clients = the amount of revenue

Many companies forget about the equality above when clients’ suddenly turned up problems should be solved or the promises which were made to the clients should be accurately kept.

The Hungarian way of thinking is problem-centred. Let us just think of the purchase of a vehicle or a real estate. The customer pays attention not to the assets he/ she makes after the deal is made but to find where the trick, fraud or deception is. Unfortunately he/ she does not do that baselessly.

The client easily gets used to high quality and comfort. Not more than only one mistake is enough: the client notes it and shall remember it. As of that time his/ her company- and product loyalty becomes rather questionable.

The greatest treasure of your profit pursuing modern enterprise is your staff and your clients.

No error – your staff and your clients. Herein this order. If inside your company:

1. the information flow is just minorly over the adequate level,
2. the employees misinformate each other or hold back relevant info in order to get in a personally more favourable position against the others,
3. the communicated advantages of products are far from the real advantages of theirs experienced by the client – a practical example: the sales promises everything, whilst CRM is to do the fire service,
4. the given leader(s) show minor willingness to keep the company processes above under control

In these cases more and more clients shall go to the competitor company where the processes above are operated well.

Warning! The crucial problems listed above can only superficially be solved by playing creative games during different team-building trainings. There are very few workers who can find parallelism between sharp working conditions on daily basis and easy freetime games.

We offer you full-range, your-company customized Customer Relationship Optimisation solutions:

• How to organize the optimized customer relationship management customized to your company
• How to achieve the information flow should be optimal among the company staff, departments, divisions, SBUs.
• How to organise the associates’ daily job, so that sales should make real promises thus not harming a possibly successful business.

Do not forget: The organisation development company is not the same of an average enterprise and of the highest business result realizing company. Do not entrust your own and your company’s future to whoever.

Starksil Consulting Group – Acta Non Verba